GOP Should Rename itself the “Brand X” Party

I just read something very insightful in an article published in the Yakima Herald. In yet another article about GOP internal strife, I read these words:

“the state GOP has a policy of not endorsing one Republican over another.”

I have been noticing for some time now that the Washington State GOP consistently fails to give it’s approval to any particular “R” candidate, but I had chalked it up to the party’s generally weak and gutless lack of leadership. Perhaps I’m still a bit naive, but I really didn’t realize that the state GOP had an actual policy of not endorsing one “R” candidate over another.

Can - Brand X - 200x300In a state with a top-two primary, where anyone can walk in off the street, plunk down their filing fee, have his name placed on the ballot and choose what party initial, if any, he wants placed after his name, the GOP has consciously chosen a policy of complete abdication of leadership, allowing anyone to run under their party banner without being either endorsed or opposed by the party on the basis of minor details like adherence to the party platform.

If this is going to be their policy, then the GOP should change its name to something generic, like “Brand X,” as there’s no way for voters to know what’s inside the package when purchasing an “R” candidate at the polls. This is tantamount to a company developing a brand name, then selling labels bearing its name for anyone, anywhere, to slap on anything and call it official, genuine, certified “Brand X.” Continue reading “GOP Should Rename itself the “Brand X” Party”