Endorsements and the Effect of Compromise

Thumbs-Up.jpgWhen we give our endorsement to someone or something, we intrinsically connect ourselves to the object of that endorsement and to the values which it embodies, thus lifting – or lowering – ourselves to the level of the entity we have endorsed.

When we give our endorsement to something moral and virtuous, we elevate ourselves. Our names and our reputations partake of the honor inherent in the object of virtue with which we become associated, and which we acknowledge as representing the righteous standard. Even if our own conduct does not currently embody all of the virtues of the object of our endorsement, our decision to embrace that higher standard will ultimately draw us upward into increasing conformity to it.

Conversely, when we give our endorsement to something of lower morals, or which lacks virtue, we diminish ourselves. Our names and our reputations partake of the dishonor inherent in the object with which we become associated, and which we condone as representing an acceptable standard. Even if our own conduct currently embodies greater virtues than those of the object of our endorsement, our decision to embrace that lower standard will ultimately draw us downward into increasing conformity to it.

You cannot remain on a higher level of virtue than that which you choose to endorse. When you give your endorsement, you make the object of your endorsement the measure of your virtue.

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